Prioritized by revenue impact: Most agencies send 40-page reports listing every error found. Ours classifies fixes by revenue impact before you even open it. 404 error on checkout page? Priority 1, costs conversions. Multiple H2 tags on blog post? We fix it later – minor issue despite what many agencies claim. You get complete data in Excel, PDF summary, then video call or WhatsApp where we walk through what matters first. You ask why competitors outrank you on specific keywords? We explain exactly what they do differently on those pages.
Real results, not theory: Sunenergy had 3% conversion rate. Most agencies would optimize meta tags and alt text. We identified the real problem: heavy script loaded on every page killing site performance. Removed it. Six days later: 82% conversion rate. That’s what prioritization means. Other issues we commonly identify: 5MB product photos loading in 8 seconds on mobile should be converted to WebP under 100KB same quality, third-party widgets adding 4 seconds to page load. Multilingual sites where Google can’t distinguish French content for France versus Switzerland, or English for US versus UK markets.
Analysis or implementation: We provide complete analysis and explanations so your team can implement. Or we handle implementation for you.

Keyword research with real Google data: We use only free Google tools for keyword research. Google Keyword Planner provides authentic data directly from Google’s search database, not third-party estimates. One keyword can show 10,000-100,000 monthly searches in Keyword Planner but only 170 in Semrush for the exact same term. Google Trends reveals actual search patterns and seasonal trends over time. Search Console shows exactly what people type to land on your site. All three are free, accurate, and based on real search behavior from billions of queries. Depending on your goals, we target either high-volume competitive keywords where you need visibility, or 3-4 word long-tail phrases that get you ranking on page one faster with far less competition. Competitive research with unreliable tools: For competitor analysis, we use tools like Semrush or Ubersuggest to see what others target. Critical limitation: they rely on highly approximate data and contradict each other constantly. We use them to understand competitor strategy, never for strategic decisions based on their unreliable search volume numbers. Optimized for clicks and conversions: Once keywords are validated with real Google data, we optimize every on-page element. Title tags (50-60 characters) and meta descriptions (140-160 characters) written for click-through rate. Single H1 tag containing primary keyword. H2/H3 subheadings to structure content with keyword variations. Primary keyword in first 100 words of body content. Clean URLs with keywords instead of random ID numbers. Descriptive alt tags for every image. Google rewrites 60-70% of meta descriptions anyway, so we focus on clarity and user intent rather than keyword stuffing.

Most listings get ignored. Google Business Profile remains the #1 local ranking factor in 2025, but 90% of businesses make the same basic mistakes.

We seed Q&A before customers ask. Google displays Q&A before users click your profile. We create 10-15 strategic questions with keyword-rich answers covering your services and locations. We monitor, upvote, and maintain them to maximize visibility.

We drive authentic photo uploads that convert. BrightLocal’s analysis of 500,000+ images shows businesses with 100+ photos get 520% more direction requests. We implement review request campaigns encouraging clients to upload project photos. Google displays them in scrollable story format – authentic content outperforms stock photos.

We turn reviews into ranking assets. Google analyzes sentiment and keywords in reviews. We manage response strategies that naturally include your keywords while building trust. A detailed review mentioning specific results (“transformed our conversion from 3% to 82% in 6 days”) outperforms generic 5-star ratings. We respond to ALL reviews, positive and negative.

We maintain weekly posting schedules. Posts lose prominence after 3 months. We publish 1 post/week minimum (80+ words) as an activity signal Google rewards. Optimized timing: Tuesday-Wednesday 8-10am. While 90% of competitors post monthly or never, we keep your profile active.

Ask ChatGPT “best photographers in Bangkok” – lukfoto.com appears first. Among dozens of recommendations. Ask about “best motorcycle tour operators in Southeast Asia” – bigbiketours.com tops the list. We don’t chase rankings anymore. We structure content so AI engines cite our clients as the authoritative answer, at the top.

Position zero changed. We adapted. Between January and August 2025, Google replaced 83% of featured snippets with AI Overviews. Traditional rankings lost 34.5% of their clicks. While competitors panic about traffic drops, we restructured our clients’ content for AI extraction. Result: citations in ChatGPT, Perplexity, Claude, and Google AI Overviews.

We create citation-ready answer blocks. AI Overviews synthesize multiple sources and ignore page rankings. We identify the exact questions prospects ask AI (“best photographers Bangkok”, “reliable motorcycle tours Thailand”), create 40-60 word answer blocks under strategic H2 headings, and implement FAQ schema. Pages ranking position 35 get cited if the content structure is right.

Schema markup triples citation chances. Pages with LocalBusiness, FAQPage, and HowTo schema are 3x more likely to appear in AI Overviews according to our testing. We implement structured data across service pages, validate with Google’s Rich Results Test, and track which pages get cited where. This isn’t theory – check the AI responses for our clients yourself.

40% of searches never leave Google. AI Overviews and featured snippets answer questions without clicks. We track impression share, AI citation frequency, and brand mentions across LLMs – metrics that show authority even without traffic. When prospects see your brand cited five times before they search for you directly, that’s the new conversion path. Our photography client and motorcycle tour operator prove it works.