BigBikeTours SEO Case Study
Content hub strategy • September 2024 – January 2026
BigBikeTours.com, Thailand’s leading motorcycle tour company since 2009, was losing visibility to a copycat: bigbiketouringco.com. Nearly identical name creating massive brand confusion. Their fatal mistake? They registered bigbiketouringco.com without securing bigbiketouring.com; the shorter, cleaner version. We grabbed it and built a travel guide. Both sites now control page 1.
24.7 → 7.98
Average Position
68% improvement across all keywords
+72%
Daily Impressions
From 3,133 to 5,382 impressions per day
4,651
Peak Monthly Clicks
December 2025 (130% vs baseline)
Traffic and Impressions evolution throughout the year
Monthly Performance
Sept 2024 – Dec 2025
What we did
Blog posts with “big bike touring” keywords
Published articles on BigBikeTours.com systematically incorporating “big bike touring” keyword variations: “Big Bike Touring for Beginners”, “Why Big Bike Touring Creates Deeper Travel Memories”, “Hidden Gems of Big Bike Touring”, etc. Each article combined keyword targeting with genuine value from 16 years of tour operations.
Content architecture: focus pages linking to cluster content. Internal linking strategy connecting related topics. Tour pages untouched (already converting), focused content additions on blog section only.
Registered BigBikeTouring.com (the .com they forgot)
bigbiketouringco.com was stealing visibility. They made a fatal branding mistake: they registered bigbiketouringco.com without securing bigbiketouring.com (the shorter, more memorable version). We exploited that flaw.
Registered BigBikeTouring.com May 2025. Now WE own the clean, short version (bigbiketouring.com) while they’re stuck with the longer bigbiketouringco.com. Shorter domain = easier to remember, cleaner branding.
Search “big bike touring” today: bigbiketouringco.com ranks position 1 organic, but positions 2 AND 3 are both ours: BigBikeTours.com (position 2) and BigBikeTouring.com (position 3). PLUS BigBikeTours.com is #1 in Google Business results with 5 stars and 347 reviews. They have one organic position. We control Google Business + 2 of the top 3 organic positions. Their domain sits alone while our ecosystem dominates the SERP.
Built comprehensive motorcycle travel guide
By December 2025: 50+ guides covering Mae Hong Son Loop, Golden Triangle, Nan Loop, safety guides, permit requirements, rental advice across 14 Asian countries. Every page displays BigBikeTours.com as “Our Partner” with header banners, footer sections, in-content links to tour pages.
Result: we own the shorter, more memorable domain version (bigbiketouring.com) of their longer name (bigbiketouringco.com). Every article reinforces BigBikeTours.com as the partner tour operator.
Content that ranks and converts qualified traffic
Articles solve real traveler problems. “Renting Big Bikes in Chiang Mai: Dealer Truth and Scams” addresses damage deposit scams, lists reputable shops, explains negotiation tactics, and links to Big Bike Tours’ maintained fleet. Result: Ranks positions 3-5 for “chiang mai motorcycle rental”. Drives qualified traffic as people researching rentals realize guided tours offer better value.
“Northern Thailand Motorcycle Safety: Real Accident Data” uses actual statistics (14,144 deaths in 2024), covers helmet laws, hospital locations, insurance, and Big Bike Tours’ safety protocols. Result: Ranks for “thailand motorcycle safety” while positioning Big Bike Tours as safety-conscious. Quality content continues performing 15+ months after publication with zero ongoing maintenance.
Ranking position evolution throughout the year
Monthly Performance
Sept 2024 – Dec 2025