Unilever needed French product pages. The catch? Most information didn't exist in French. We spent weeks digging through their English intranet, pulling technical specs from databases, finding regulatory data scattered across different systems. A single Magnum ice cream page meant hunting down ingredients in one database, usage instructions in another file, brand messaging from their 200-page guideline. Then writing French descriptions from scratch for 600 products across Magnum, Dove, Knorr, OMO, Signal, Lipton, Carte d'Or.

This wasn't translation. French consumers searching "glace premium" need different content than Americans searching "premium ice cream". We researched French keywords, analyzed local competitors, wrote descriptions that would actually rank in France and Morocco. Over 12 months, those pages went from 540,000 to 900,000 impressions. The content worked because we built it for French search behavior, not just converted English text.

Unilever uses standardized product cartouches worldwide. Same format everywhere: product visual, logo, product name, side text, format. We searched their intranet and the web for product visuals, then recreated 600+ cartouches in Photoshop following their exact global standard. Dark Chocolate, Strawberry Cheesecake, all Magnum flavors, Dove variants, Knorr products. Same layout for every brand, French text adapting "Scooping", "5.5L", product names.

The Excel files contained everything else: SEO descriptions, ingredient lists, usage instructions, compliance data. The cartouches were the visual layer. Annual clicks grew from 25,000 to 48,000 because users found professional Unilever-standard visuals combined with proper French product information.

Product pages on institutional sites are legal documents. French and Moroccan regulations don't forgive mistakes on ingredient disclosure or allergen warnings. Unilever gave us access to their internal systems to cross-reference every chemical compound, every regulatory requirement. We built a validation system: every ingredient list checked against their master database, every allergen warning verified for both markets, every product claim validated.

Result: 600+ pages deployed on their institutional sites. Zero regulatory issues. No violations. No forced corrections. The validation framework protects every future product they launch in France and Morocco.