We launched in December 2024 with zero historical data. Instead of a "spray and pray" approach, we built a tightly structured account focusing on "High-Intent" keywords (e.g., “guided motorcycle tours northern thailand” vs “motorbike rental”). This allowed us to hit an 18% CTR in the very first month of operation.

To ensure profitability without conversion tracking, we focused on "Financial Filtering." We excluded global traffic to focus exclusively on 7 key countries with high riding culture and purchasing power (USA, France, Australia, Germany, etc.). We didn't pay for clicks; we paid for potential customers.

As shown in the graph, we adapted to Thailand's tourism cycles. During the low season (May-August), we didn't pause; we maintained a "pulse" presence to capture early planners. When the high season returned in October, the account was "warm" and ready to scale immediately, resulting in the massive traffic spike seen in November.

The most impressive metric is the flat Cost Per Click. By achieving a 16% CTR, we signaled to Google that our ads were the most relevant in the market. This resulted in high Quality Scores, allowing us to buy more traffic for the same price, keeping the CPC stable even as we dominated the top positions.