We published content targeting specific locations (Wat Arun, Wat Pho, Chinatown), photo types (pre-wedding, dating app portraits, business headshots), and traveler pain points (what to wear, best times to shoot, itinerary planning).

Each post included portfolio examples, pricing information, and booking CTAs. Internal linking connected related posts and portfolio pages, distributing link equity across the site.

We created individual pages for 30+ Bangkok locations, each with detailed descriptions, portfolio galleries, best times to visit, and booking information. Pages were organized by category: Streets (Neons in Chinatown, Talat Noi, Flower Market), Temples (Wat Pho, Loha Prasat, Wat Benchamabophit, Wat Saket), Parks (Lumphini, Saranrom, Benchakitti), and Other Places (rooftop bars, cafes, 7-11 stores, swimming pools).

Portfolio pages originally contained only images. We added 300-500 words of optimized text to each page explaining the location, what makes it photogenic, and what tourists should expect.

The original site had generic navigation (Home, Portfolio, About, Contact) and no pricing transparency. We rebuilt the site with clear information architecture: dedicated pricing page showing exact costs for all packages, booking calendar on the homepage, service-specific pages for 26 photo types (Boudoir, Business, Couple, Dating App Portraits, Maternity, Muay Thai, Pre-wedding, Proposal, Wedding, Yoga, etc.).

Technical improvements included mobile optimization, faster load times, and image compression across all portfolio galleries.

We replaced basic navigation with a mega menu exposing the entire site structure. Photo Types dropdown displays all 26 services. Bangkok Locations dropdown organizes 30+ spots by category with subcategories for quick access. Every page is now reachable in one click from any other page.

This created automatic internal linking throughout the site. Each location page links to relevant photo types. Each service page links to applicable locations. The mega menu also improved crawlability - Google can now discover and index every optimized landing page directly from the homepage.