MyChillow SEO Case Study
WordPress blog built from scratch, May-October 2024
MyChillow sold ergonomic pillows through Shopify but had no content SEO strategy. We created a separate WordPress blog at blog.mychillow.fr. 15 months later, the blog generates 2,458 organic clicks with zero maintenance. Monthly traffic increased 4.5x after the mission ended.
0 → 301
Monthly Clicks
0 → 2,500
Total Cumulative Clicks
€5.00 → €0.49
Google Ads vs Organic CPC
Traffic and position evolution throughout the year
Monthly Performance
Sept 2024 – Dec 2025
What we did
Separate WordPress blog from Shopify site
Shopify isn’t built for content SEO. We created blog.mychillow.fr on WordPress with clean architecture for search rankings. Optimized structure, clean URLs, XML sitemap, optimal loading speed. The blog operates independently from the e-commerce site but drives qualified traffic to product pages.
Targeted content on ergonomics & sleep
Long-tail articles on ergonomics, neck pain, sleep positions, ergonomic pillows. Top performer: “Ergonomics fundamentals” generated 270 clicks alone. Content addresses real user pain points and search intent. Each post included product links and clear CTAs.
Complete technical SEO optimization
SEO structure, page speed, mobile-first design, meta descriptions, optimized images. Internal linking connected related posts and product pages. Schema markup for product snippets. Result: average position 24.5 with steady improvement over time.
Evergreen articles that keep ranking
Quality content that continues performing without maintenance. The blog keeps generating traffic 15 months after creation. Best month was October 2025 with 301 clicks, 13 months post-launch. Total investment: €1,200. Ongoing value: continues generating qualified traffic at zero additional cost.