“We guarantee number 1 rankings in 30 days.” That single sentence tells you the agency is lying. Google does not promise rankings to anyone — including its own employees and including itself. Anyone who guarantees a position is either reckless or...
“How long will it take to rank?” is the first question every client asks. The answer that disappoints: 4 to 12 months minimum for meaningful results, depending on competition, domain authority, content quality, and budget. Most people expect 2 to 4 months...
Google’s search algorithm has evolved dramatically since 1998, and understanding the evolution is fundamental to building a sustainable SEO strategy. Most practitioners chase the latest update and miss the lesson visible across two decades of changes: Google has...
A core update rolls out, and you wake up to find your site has lost a meaningful share of organic traffic overnight. Pages that ranked top 5 for 18 months now sit at positions 12 to 25. The questions are universal: did we do something wrong, was this a Google update,...
Google maintains two separate enforcement mechanisms. Manual actions — where Google’s human review team explicitly penalizes a site after review — and algorithmic enforcement, where the ranking systems automatically devalue or suppress sites that match...
