Category: Google Ads | Reading time: 24 minutes | Last updated: April 2026 The keyword match type debate looks settled from the outside. Google’s product marketing tells a clean story: broad match plus Smart Bidding wins, exact match is for brand defense, phrase...
Introduction: negatives are the highest-ROI hygiene work in any account Most Google Ads accounts leak budget through the same hole: search queries that should never have triggered an ad. WordStream’s long-running benchmark studies place wasted spend in untended...
Writing high-performing Search Ads: RSA, pinning, Ad Strength and testing Responsive Search Ads are the only Search format Google Ads accepts in 2026. Expanded Text Ads were sunset on June 30, 2022, and the migration was final: no new ETAs, no edits to existing ones,...
Category: Google Ads | Reading time: 26 minutes | Last updated: April 2026 Dynamic Search Ads (DSA) sit in an awkward place in the 2026 Google Ads stack. Performance Max is the campaign Google promotes on every onboarding screen. Responsive Search Ads (RSA) are the...
Category: Google Ads | Reading time: 24 minutes | Last updated: April 2026 AI Max for Search is the feature Google has been pushing to almost every Search advertiser since the global rollout finished in late 2025. The pitch is simple: turn it on and your campaigns get...
