Facebook Targeting Myths: What Meta Really Does Almost everything advertisers repeat about Facebook targeting is wrong, outdated, or both. The myths survive because they sound logical and because forums recycle them faster than anyone checks. Meanwhile Meta has...
Meta Audience Exclusions After 2025 On June 23, 2025, Meta finished dismantling something advertisers had relied on for a decade: detailed targeting exclusions. You can no longer tell Meta to skip people interested in classical music, family vacations or a competitor....
Meta Retargeting in 2026: What Still Works Retargeting is the campaign every advertiser trusts and almost nobody questions. The logic feels airtight: someone visited, they left, you remind them, they buy. The dashboard agrees. Your retargeting ROAS sits at 6.0 while...
Meta Lookalike Audiences in 2026 Open any Meta forum and you will read the same funeral notice: lookalike audiences are dead, Advantage+ killed them, just upload a list and let the machine run. It is half true and dangerously incomplete. Lookalikes did not die. Their...
Meta Advantage+ Audience: How It Really Works Advantage+ Audience is the most misunderstood setting in Meta Ads. Half the advertisers think it ignores everything they type. The other half think it is just broad targeting wearing a new name. Both are wrong, and both...